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Our story
So I built the thing that got us talking again. It's now in more than a million homes.
Ben Jones, Founder
1M+homes talking Hey, I'm Ben
What are you doing on your phone, Dad?My son, at his soccer game
01 · The crack
I used to work as a structural design engineer. I spent 10 years helping build massive things from the ground up and solving complex problems.
To make a building stand strong, you need a solid foundation. If the foundation is cracked, the whole thing falls apart. Without it, nothing lasts.
Growing up, my family's foundation was the dinner table. We'd spend hours playing card games together, just talking and laughing.
But a few years ago, I noticed a crack in my own home's foundation. We moved from the table to the TV. And eventually, straight down to the screens in our hands.
My wife and I would sit side-by-side on the couch, lost in separate digital worlds. And worse? I was doing it to my kids.
I'd be at my son's soccer game, staring at my phone. He'd look over, hoping I saw his big play. But I was scrolling.
I was frustrated. Embarrassed. Ashamed. I was missing their childhoods for a stupid screen. The comfort of infinite scrolling had completely hijacked my ability to be present.
02 · The wake-up call
Thankfully, the surgery was a success and it was removed cleanly. But in the quiet, terrifying hours before they wheeled me in for surgery, a thought hit me:
If I don't make it, will my kids just remember me as the grumpy dad staring at his phone?
I refused to be that guy. I wanted to fix my family's foundation.
03 · An unexpected win
We had already started fighting back against the digital drift, and this moment only solidified my resolve. At dinner, instead of asking "How was your day?", I planned out fun, unexpected questions.
It didn't matter if the question was silly or serious. When they felt I was really listening, they were completely, wonderfully all in. Those early questions became the foundation for our best-selling Family pack.
I tried it with my wife, slipping interesting questions into everyday moments, like washing the dishes together. Within days, she remarked about how much closer she felt and how much more interesting I was being (#winning!).
Conversation was suddenly more addictive than our phones. Those prompts later grew into the Couples pack.
04 · The lightbulb moment
So I took what worked at our table, backed it with real psychology, and put it into a simple deck of cards. I called it Talking Point Cards.
Every deck starts from the science of connection, not guesswork.
Family therapists, marriage counsellors and psychologists help develop, review and refine every question.
Confidence to spark a great conversation, knowing you won't get one-word answers.
05 · Why it matters
When your family is truly connected, you build a foundation that lasts a lifetime. Inside jokes, deep trust, and kids who actually want to hang out with you when they grow up.
15,000+ people have written to tell us what changed:
So what started as a desperate attempt to put my own phone down has grown into a global mission to help families truly connect. Today, we're constantly researching, testing, and perfecting new decks to help you effortlessly build real, face-to-face relationships.
Thanks for stopping by and listening to my story. Flip a sample card below to test a question with your favourite person today, or pick up a deck and let me know what you think!
Ben Jones
P.S. When I'm not creating tools to help people connect, you'll find me hiking through the beautiful bushland of the Southern Highlands in Australia, or trying (with varying degrees of success) to learn the guitar.
Try one tonight
Choose who you want to connect with, flip a card, and ask them this exact question tonight.
Ask your family
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Shop FriendsThe people behind the cards
Five countries, one mission: get people talking to each other again.
Ben J.
Adam M.
Evan K.
Sherry M.
Deb A.
Mary S.
Lawson P.
Sarah M.
Helen B.
Alysha B. Your turn
It just takes the right tools on hand, and the willingness to ask a question.
Trusted in 1M+ homes · Written with family therapists