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The Talking Point Cards report

The Science of Connection

What the research says about screens, time together, and why a good conversation is one of the best things you can do with your day.

Read the report See the sources
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7 hours and 3 minutes1 The average amount of time that an American adult spends looking at a screen every day.
6 hours and 17 minutes2 The average amount of time that an American family spends having quality family time every week.

The statistics are startling, but they're hardly surprising.

We're spending too much time with our screens and not enough time with our loved ones.

With a global average of 6 hours and 40 minutes of daily screen time, it's clear that things have gotten out of hand…3

But that doesn't even tell the whole story.

01 · Less talking

From the family TV to the phone in your hand

When screens first arrived in most households in the form of Television sets, they offered up a synchronous, communal activity that families could enjoy together after dinner.

But since then - and especially since the invention of the smartphone - screen-based entertainment has mutated into something that steals your attention away from your family and friends every chance it gets…

Now, we're spending less time than ever actually talking to one another:

Face-to-face social communication, minutes per day
200346 min4
202334 min5

In 2003, the average American spent 46 minutes a day having face-to-face social communication. By 2023, that number dropped to 34 minutes a day.

73 That's 73 fewer hours of socializing a year!

02 · Kids and teens

No one has been harder hit by the screen time epidemic than kids and teens

A 2021 report from Common Sense Media found that 8-12 year-olds were spending 5 hours and 33 minutes a day of recreational screen time (up from 4 hours and 44 minutes in 2019).6

Common Sense Media also found that teenagers averaged 8 hours and 39 minutes a day of recreational screen time in 2021, which was up from 7 hours and 22 minutes a day in 2019.7

With several studies showing that high screen time and social media use contribute to worse mental health outcomes for young people8/9, it's no surprise that since 2010, anxiety has risen 139% for 18-25 year-olds and depression has risen over 150% for teenagers.10

It seems obvious, but it needs to be said: the huge rise in teenage screen time comes at a real cost to their mental health and social lives.

A recent study found that college-bound high school seniors spent one hour less per day having in-person social interaction in 2016 than they did in the late 1980s.11

Recreational screen time a day

8-12 year-olds

20194h 44m
20215h 33m

Teenagers

20197h 22m
20218h 39m
  • 139%rise in anxiety for 18-25 year-olds since 2010
  • 150%+rise in depression for teenagers since 2010

03 · More time alone

It's not just teens

And it's not just teens who are spending more time alone with their phones and less time with other people:

So, we're spending more time alone, less time talking to other people, and way more time on screens. But it gets even worse.

The data about screen time and social interaction actually undersells how bad the problem truly is.

Because when we carry around our phones everywhere we go, the amount of time we spend literally looking at the screen doesn't capture how much they really dominate our attention:

Share of their time American adults spend alone12
200343.5%
201948.7%
202050.7%

In 2003, American adults spent 43.5% of their time alone. By 2019, that number had ballooned to 48.7%. In 2020, it jumped again to 50.7%.

04 · Almost constantly online

Our attention is often elsewhere

  • 31%

    A 2021 Pew survey found that 31% of American Adults admit to being "almost constantly" online.13

  • 46%

    The statistics, once again, are even more stark for teens. A staggering 46% of teens reported being "almost constantly" online in 2021, up from 24% in 2015.14

  • ~90%

    Already in 2015, almost 90% of people admitted to using their phones during their most recent social interaction.15

When you're "almost constantly online," you're basically always paying attention to your phone and at the whim of whatever notification pops up next.

So even when we're out interacting with other people in the real world (which we now do for just 34 minutes a day), our attention is often elsewhere.

This phenomenon is called being “alone together,” and it might just be the biggest existential threat to quality time in the 21st century.

05 · Alone together

More time at home. Less time with each other.

  1. +30 min

    According to a 2019 study, the average UK family gained more than 30 minutes of potential time together per day from 2000 to 2015.16

  2. −10 min

    But in reality, those same UK families spent 10 minutes less per day actually interacting with each other in 2015 than they did in 2000.17

  3. +40 min

    The culprit? An added 40 minutes a day of "alone together time."18

Even when you're not content to be zoned out in front of a screen, conversation and quality time take (at least!) two to tango….

And we all know what it feels like when you're trying to have a meaningful moment with someone, and they're just too constantly online to care:

06 · Couples and parents

Phubbing: snubbing someone for your phone

  • 51%

    of couples say their partner is often or sometimes distracted by screens when they're trying to have a conversation with them.19

  • 70%

    of couples say that technology interferes with their relationship on a daily basis.20

  • 37%

    of married Americans say their spouse is "often" distracted by a screen when they would prefer to talk or do something together as a couple.21

It's not just couples who feel the effects of "phubbing" (snubbing another person in favor of your phone), either:

  • 68%

    of parents say at least sometimes feel distracted by their phone when they're spending time with their children.22

  • 72%

    of parents feel that their teen is at least sometimes distracted by their phone when they're trying to have a conversation with them.23

All of these numbers tell us what we already know to be true:

In 2024, there's never been a bigger difference between

Time together And quality time together.

07 · The good news

Talking Point Cards is here to help you create more quality time

Good conversation is the most time-tested way to create quality time with the people you love.

And, unsurprisingly, studies show it's just about the best thing you could be doing with your time:

  • 2018

    A 2018 study from MIT found that the number of "conversational turns" children had from the ages of 4 to 6 had a direct effect on their brain development and language processing skills.24

  • 2010

    A 2010 study found that the happiest people spend 70% more time having conversations than the unhappiest people.25

  • 2023

    A 2023 study found that just one conversation with a friend a day increases happiness and reduces stress levels.26

  • 2021

    A 2021 study found that couples who spent more time talking to each other were significantly more satisfied with their relationship.27

08 · How the cards help

Compete against the attention-stealing power of screens

So in order to compete against the attention-stealing power of screens and enjoy the amazing benefits of conversation, Talking Point Cards make it easier than ever to:

  1. 1

    Take the pressure off

    (our cards do the heavy creative lifting)

  2. 2

    Start the conversation

    (all you have to do is pick a card out of the box)

  3. 3

    Go deeper, and deeper again

    (build trust and connection)

  4. 4

    and Change the topic

    (choose from color-coded conversation categories)

The best part? Every conversation starter in a Talking Point Cards pack was created by a team of communication professionals, psychologists, and relationship experts!

These are NOT just random questions. They are carefully constructed conversational tools that help you unlock deeper relationships and more quality time with the people you care about.

Talking Point Cards supercharge conversation in order to make it more attainable and meaningful for families, couples, and friends all over the world.

Take back your stolen quality time with Talking Point Cards.

Find your deck Meet our experts
Works Cited / Endnotes27 sources
  1. Moody, Rebecca. “Screen Time Statistics: Average Screen Time by Country.” Comparitech, 20 Mar. 2024, www.comparitech.com/tv-streaming/screen-time-statistics/.
  2. Wu, Andy. “Survey: How Much Time Do Families Spend Together Each Week.” Backyard Oasis, 23 May 2024, backyardoas.com/blogs/news/how-much-time-do-families-spend-together-each-week?srsltid=AfmBOoro7oHISqh96NdKQ0pgGfKgnh8IgjMXIm_ADBjokUw66K5aocjI.
  3. Moody, Rebecca. “Screen Time Statistics: Average Screen Time by Country.” Comparitech, 20 Mar. 2024, www.comparitech.com/tv-streaming/screen-time-statistics/.
  4. “Time-Use Survey - First Results Announced by BLS.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 14 Sept. 2004, www.bls.gov/news.release/archives/atus_09142004.pdf.
  5. “American Time Use Survey Summary - 2023 A01 Results.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 27 June 2024, www.bls.gov/news.release/atus.nr0.htm.
  6. Rideout, V., Peebles, A., Mann, S., & Robb, M. B. (2022). Common Sense Census: Media use by tweens and teens, 2021. San Francisco, CA: Common Sense.
  7. Rideout, V., Peebles, A., Mann, S., & Robb, M. B. (2022). Common Sense Census: Media use by tweens and teens, 2021. San Francisco, CA: Common Sense.
  8. Riehm, Kira E., et al. “Associations between time spent using social media and internalizing and externalizing problems among US youth.” JAMA Psychiatry, vol. 76, no. 12, 1 Dec. 2019, p. 1266, https://doi.org/10.1001/jamapsychiatry.2019.2325.
  9. Braghieri, Luca, et al. “Social Media and Mental Health.” American Economic Review, vol. 112, no. 11, 1 Nov. 2022, pp. 3660–3693, https://doi.org/10.1257/aer.20211218.
  10. Haidt, Jonathan. “The Surge of Suffering.” The Anxious Generation, Penguin Press, New York, New York, 2024.
  11. Twenge, Jean M., et al. “Less in-person social interaction with peers among U.S. adolescents in the 21st century and links to loneliness.” Journal of Social and Personal Relationships, vol. 36, no. 6, 19 Mar. 2019, pp. 1892–1913, https://doi.org/10.1177/0265407519836170.
  12. Enghin Atalay, 2024. "A twenty-first century of solitude? Time alone and together in the United States," Journal of Population Economics, Springer; European Society for Population Economics, vol. 37(1), pages 1-33, March.
  13. Perrin, Andrew. “About Three-in-Ten U.S. Adults Say They Are ‘Almost Constantly’ Online.” Pew Research Center, Pew Research Center, 26 Mar. 2021, www.pewresearch.org/short-reads/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/.
  14. Vogels, Emily A. “Teens, Social Media and Technology 2022.” Pew Research Center, Pew Research Center, 10 Aug. 2022, www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/.
  15. Rainie, Lee. “Americans’ Views on Mobile Etiquette.” Pew Research Center, Pew Research Center, 26 Aug. 2015, www.pewresearch.org/internet/2015/08/26/americans-views-on-mobile-etiquette/.
  16. Mullan, Killian, and Stella Chatzitheochari. “Changing Times Together? A Time-Diary Analysis of Family Time in the Digital Age in the United Kingdom.” Journal of Marriage and the Family vol. 81,4 (2019): 795-811. doi:10.1111/jomf.12564
  17. Mullan, Killian, and Stella Chatzitheochari. “Changing Times Together? A Time-Diary Analysis of Family Time in the Digital Age in the United Kingdom.” Journal of Marriage and the Family vol. 81,4 (2019): 795-811. doi:10.1111/jomf.12564
  18. Mullan, Killian, and Stella Chatzitheochari. “Changing Times Together? A Time-Diary Analysis of Family Time in the Digital Age in the United Kingdom.” Journal of Marriage and the Family vol. 81,4 (2019): 795-811. doi:10.1111/jomf.12564
  19. Vogels, Emily A. “Dating and Relationships in the Digital Age.” Pew Research Center, Pew Research Center, 8 May 2020, www.pewresearch.org/internet/2020/05/08/dating-and-relationships-in-the-digital-age/.
  20. McDaniel, Brandon T., and Sarah M. Coyne. “‘Technoference’: The Interference of Technology in couple relationships and implications for women’s personal and relational well-being.” Psychology of Popular Media Culture, vol. 5, no. 1, Jan. 2016, pp. 85–98, https://doi.org/10.1037/ppm0000065.
  21. Wang, Wendy. “More Scrolling, More Marital Problems.” Institute for Family Studies, 26 July 2023, ifstudies.org/blog/more-scrolling-more-marital-problems-.
  22. Auxier, Brooke. “Parenting Children in the Age of Screens.” Pew Research Center, Pew Research Center, 28 July 2020, www.pewresearch.org/internet/2020/07/28/parenting-children-in-the-age-of-screens/.
  23. Jiang, Jingjing. “How Teens and Parents Navigate Screen Time and Device Distractions.” Pew Research Center, Pew Research Center, 22 Aug. 2018, www.pewresearch.org/internet/2018/08/22/how-teens-and-parents-navigate-screen-time-and-device-distractions/.
  24. Trafton, Anne. “Back-and-Forth Exchanges Boost Children’s Brain Response to Language.” MIT News | Massachusetts Institute of Technology, 13 Feb. 2018, news.mit.edu/2018/conversation-boost-childrens-brain-response-language-0214.
  25. Mehl, Matthias R et al. “Eavesdropping on happiness: well-being is related to having less small talk and more substantive conversations.” Psychological Science vol. 21,4 (2010): 539-41. doi:10.1177/0956797610362675
  26. Hall, Jeffrey A., et al. “Quality conversation can increase daily well-being.” Communication Research, 27 Jan. 2023, p. 009365022211393, https://doi.org/10.1177/00936502221139363.
  27. Hogan, Jasara N et al. “Time Spent Together in Intimate Relationships: Implications for Relationship Functioning.” Contemporary family therapy vol. 43,3 (2021): 226-233. doi:10.1007/s10591-020-09562-6